Ku mishinga yamamaza, ingengo yimishinga yo kwamamaza hamwe numuyoboro mugari wo kwamamaza akenshi biganisha ku kibazo cyo "gushora amafaranga nta bisubizo". Flyers yajugunywe byanze bikunze, amatangazo yamamaza afite ubwishingizi buke, kandi kuzamurwa kumurongo bihura namarushanwa akaze ... Nigute ubucuruzi bushobora kugera kumurongo wogutumanaho neza hamwe nigiciro gito? LED yamamaza yamamaza, hamwe nubworoherane bwayo, gukora neza, hamwe no kugera hejuru, byahindutse igisubizo cyimikino kumasosiyete ashaka guca inzitizi zamamaza kumurongo.
Icyifuzo cyibanze cyibigo byamamaza ni "kugera ku bisubizo bikomeye hamwe n’ishoramari rito," kandi amatangazo yamamaza LED akemura neza iyi ngingo. Ugereranije no kwamamaza gakondo hanze, bivanaho gukenera gukodeshwa igihe kirekire, hamwe nuburyo bwo gukodesha burimunsi cyangwa buri cyumweru bugabanya cyane ibiciro byimbere. Impuzandengo yikiguzi cya buri munsi ni kimwe cya gatanu cyamafaranga yagutse yo kwamamaza. Supermarket yabaturage yakodeshaga imwe yamamaza LED mbere yo gufungura, kuzunguruka kuzamura mumiryango itatu ikikije, amashuri abiri, nisoko rimwe. Mu kwerekana ibicuruzwa byafunguwe hamwe n’ibicuruzwa bishya bidasanzwe, romoruki yakuruye abakiriya barenga 800 ku munsi wa mbere - irenze kure ifungurwa rya supermarket muri ako karere. Hamwe ningengo yimari yamamaza munsi yama 5,000, yageze ku "giciro gito, kugaruka cyane".
Ubushobozi busobanutse bwibikorwa bya LED byamamaza bikemura neza ikibazo cy "kubura abakiriya bagenewe" kubucuruzi bwibicuruzwa. Binyuze mu igenamigambi ryinzira, ubutumwa bwikirango bushobora kugezwaho ibintu byinshi mumihanda: ibigo byuburezi biteza imbere kugabanyirizwa amasomo hafi yishuri nabaturage batuye; amaduka y'ababyeyi n'abana yibanda ku bitaro by’ababyeyi n’abana ndetse n’ahantu hakinirwa imiryango; kubaka ibikoresho byabacuruzi bibanda ahantu hashya hatuwe hamwe nisoko ryo kuvugurura. Umuyobozi w'ikigo cy’uburezi hakiri kare yababwiye ubunararibonye bwabo: "Amatangazo yacu yo mu karere twabanje yari afite igipimo gito cyo guhindura. Nyuma yo gukoresha amamodoka yamamaza amatangazo ya LED hirya no hino mu mashuri y'incuke ndetse no ku bibuga by'imikino y'abana, ibibazo byarushijeho kwiyongera. Ababyeyi baravuze bati:" Kubona amatangazo yawe ku muhanda numvaga rwose ari intiti. ""
Kurenza ikiguzi-cyiza kandi cyuzuye, trailer yamamaza LED yerekana guhuza n'imiterere idasanzwe mubihe bitandukanye. Haba kumurongo wo kwerekana ibicuruzwa, kuzamura ibiruhuko, ubukangurambaga bugamije imibereho myiza yabaturage, cyangwa kwamamaza ibicuruzwa, bihuza muburyo butandukanye, bigahinduka icyerekezo kiboneka. Mu turere twa kure, izi romoruki LED zihuza neza iyamamaza ryamamaza rihumye, ritanga ibicuruzwa bigamije kandi bifasha ibicuruzwa kwinjira mumasoko adakwiye.
Muri iki gihe cya digitale, kwamamaza kumurongo byarenze imyumvire ishaje ivuga ko "gukoresha amafaranga menshi byemeza ibisubizo." Urufunguzo rwo gutsinda ruri mu guhitamo ibikoresho byiza. LED yamamaza yamamaza, hamwe na mobile zabo zihindagurika, kugenzura ibiciro, hamwe nintego nyayo, ifasha ibirango kwigobotora ubukangurambaga butagira ingaruka no gukoresha ingengo yimishinga mike kugirango bagure isoko ryabo. Niba isosiyete yawe ifite ikibazo cyo kugura ibinyabiziga bitagaragara kumurongo hamwe nibisubizo byamamaza bidahwitse, tekereza kohereza ibinyabiziga byamamaza LED. Iri shoramari rifatika ryemeza ko amadolari yamamaza yamamaza, akongerera imbaraga ibicuruzwa gushiraho byihuse isoko ryisoko.
Igihe cyo kohereza: Ukwakira-23-2025