Mugihe cyo guturika amakuru, ingingo yibanze yububabare ihura niyamamaza ntabwo yigeze ihinduka: nigute ushobora kubona amakuru yukuri kubantu bakwiriye mugihe gikwiye? LED yamamaza ni igisubizo kigendanwa kuri iki kibazo. Ariko, kugira ibikoresho niyo ntangiriro. Ingamba zo gukora siyanse nurufunguzo rwo kurekura ubushobozi bwayo bwo gutumanaho. Nigute ushobora gukora iyi "amatangazo yamamaza mobile" neza? Ingamba zikurikira ningirakamaro.
Ingamba 1: Gutegura amakuru neza
Isesengura ryimbitse ryerekana imbaga: Menya abakiriya bamamaza (imyaka, akazi, inyungu, akamenyero ko gukoresha, nibindi), kandi ukore isesengura ryimbitse rishingiye ku ikarita y’ubushyuhe bwo mu mujyi, amakuru y’imihanda y’ubucuruzi mu karere, ibiranga abaturage, hamwe n’ibikorwa by’ahantu runaka (nk'ishuri, ibitaro, n'imurikagurisha).
Moteri yinzira nziza ya moteri: Ukurikije amakuru nyayo yumuhanda, amakuru manini manini ateganijwe, hamwe nikirere cyikirere, koresha algorithms zubwenge kugirango utegure inzira nziza yo gutwara no guhagarara. Kurugero, iyamamaza ryimitungo ihanitse yibanda ku gukwirakwiza uturere tw’ubucuruzi n’abaturage bo mu rwego rwo hejuru mugihe cya nimugoroba; kuzamura ibicuruzwa bishya byihuta byihuta byibanda kuri wikendi hafi ya supermarket nini hamwe n’ahantu hateranira urubyiruko.
Ibihe bishingiye ku bintu bihuye: Gutegura inzira bigomba kuba bifitanye isano cyane nibirimo gukinwa. Inzira yo gutembera mugitondo ikina ikawa igarura ubuyanja / amakuru ya mugitondo; umuganda umuganda usunika ibicuruzwa byo murugo / kugabanuka kubuzima bwaho; ahakorerwa imurikagurisha hibandwa ku kwerekana ishusho yinganda.
Ingamba 2: Imikorere inoze yigihe cyigihe
Isesengura ryagaciro ryambere: Menya "igihe cyo guhuza zahabu" cyibice bitandukanye nitsinda ryabantu batandukanye (nko kuruhuka kwa sasita ya CBD, ishuri nyuma yishuri, hamwe nabaturage bagenda nyuma yo kurya), menya neza ko romoruki zigaragara ahantu hafite agaciro gakomeye muri ibi bihe byagaciro, kandi bikongerera igihe cyo kuguma.
Uburyo butandukanye bwibirimo mugihe cyigihe: Imodoka imwe ikina amatangazo atandukanye mubihe bitandukanye. Ku manywa, ishimangira imikorere n’ubuziranenge ku bakozi bo mu biro, nimugoroba igaragaza ubushyuhe n’igabanywa ku bakoresha umuryango, nijoro irashobora guteza umwuka mwiza.
Ibikorwa byingenzi byo kwamamaza: Kohereza ibikoresho byimodoka hakiri kare, wibande kumurikagurisha rinini, ibirori bya siporo, iminsi mikuru, hamwe nibikorwa byakarere byubucuruzi bizwi, gutwara amatangazo yamamaza yibanze, no gufata traffic nini ako kanya.
Ingamba ya 3: Ibisubizo-bishingiye ku “gikorwa cyo kunanirwa”
KPI ibanziriza igenamigambi no kugenzura imbaraga: Sobanura intego nyamukuru hamwe n'abamamaza (kwerekana ibicuruzwa? Kwamamaza ibicuruzwa? Umuvuduko wibyabaye? Ububiko bwabakiriya? Ikurikiranabikorwa-nyaryo ryamakuru mugihe gikora.
Gahunda yimikorere ihindagurika no guhuza: Gushiraho uburyo bwimodoka nyinshi ihuza gahunda. Kubintu binini binini cyangwa ibyingenzi, "trailer trailer" irashobora gushirwaho byihuse kandi igatangirwa icyarimwe ahantu henshi mumijyi yibanze kugirango habeho ingaruka zumvikana; kubikorwa bya buri munsi, ukurikije ingengo yimari yabakiriya nintego, iboneza ryoroshye ryimodoka imwe kumurongo umwe, ibinyabiziga byinshi ahantu hamwe nubundi buryo birashobora gukoreshwa mugutezimbere imikoreshereze yumutungo.
"Brand-Effect Synergy" Ingamba Ibirimo: Ibikorwa bigomba kuringaniza kubaka amashusho yerekana ibicuruzwa no guhinduka byihuse. Wibande ku nkuru zerekana ibirango na firime zohejuru zo hejuru kumashusho yibanze hamwe nigihe kirekire; garagaza ibintu byahinduwe muburyo butaziguye nkamakuru yamamaza, QR code, aderesi yububiko, nibindi ahantu hahurira abantu benshi kandi mugihe gito (nkamatara atukura kumihanda). Koresha imikorere ya ecran (nka scanne code) kugirango ukurikirane ingaruka ako kanya.
Gukora nubugingo bwa LED yamamaza. Guhindura ibikoresho bikonje muburyo bwitumanaho bukora neza bishingiye kumyumvire nyayo yumujyi wumujyi, gusobanukirwa byimbitse kubikenewe nabantu, nibikorwa byihuta biterwa namakuru. Guhitamo umufatanyabikorwa wibikorwa byumwuga bizatuma trailer ya LED yamamaza itakiri ecran ya mobile gusa, ahubwo nintwaro iyobora mugutsinda ibicuruzwa!
Igihe cyo kohereza: Nyakanga-16-2025