Muri pulse yumujyi, uburyo bwo kwamamaza burimo guhinduka bitigeze bibaho. Mugihe ibyapa gakondo bigenda bihinduka inyuma gusa kandi ecran ya digitale itangira kwiganza mumujyi, LED yamamaza yamamaza mobile, hamwe nubwikorezi bwihariye hamwe nubuhanga bwikoranabuhanga, irasobanura ibipimo byagaciro byo kwamamaza hanze. Dukurikije ibyavuzwe na "2025 Kwamamaza Kwamamaza ku Isi" byashyizwe ahagaragara na GroupM (GroupM), kwamamaza hanze y’urugo (DOOH) bizajya bingana na 42% by’amafaranga yakoreshejwe hanze yo kwamamaza hanze, kandi imashini zikoresha telefone zigendanwa za LED zigendanwa, nk’abatwara iyi nzira, zigenda zikundwa cyane mu kwamamaza ibicuruzwa ku kigero cyo kwiyongera ku mwaka ku kigero cya 17%.

Kumena umwanya wiminyururu: kuva yerekanwe kugeza kwisi yose

Mu gice cy’imari cy’imari cya Lujiazui muri Shanghai, imodoka yamamaza igendanwa ifite ecran ya P3.91 yo mu rwego rwo hejuru irasobanura buhoro buhoro. Amatangazo yamamaza kuri ecran yumvikana na ecran nini hagati yinyubako, ikora "ikirere + ubutaka" icyitegererezo cyitumanaho ryibice bitatu byongera ibicuruzwa byerekanwa 230%. Ugereranije n'ibitangazamakuru gakondo byo hanze, ibimodoka bya LED bigendanwa byacitse burundu aho bigarukira, bihuza nibintu bitandukanye. Haba ahakorerwa imirimo yimihanda, ahazabera ibirori byumuziki, cyangwa kumurima rusange, barashobora kugera "aho abantu bari hose, hari amatangazo ari" binyuze mumikorere.

Aya mazi ntagabanuka gusa mumwanya wumubiri ahubwo anahindura imikorere yitumanaho. Dukurikije ibigereranyo bya QYResearch, isoko ry’ibimenyetso byo kwamamaza ku isi bizakomeza kwiyongera ku gipimo cy’ubwiyongere bw’umwaka cya 5.3% mu 2025. Ubushobozi bwo kugera ku mbaraga za romoruki zigendanwa bugabanya ibiciro ku bitekerezo igihumbi (CPM) ku gipimo cya 40% ugereranije n’iyamamaza gakondo. Muri Jiangsu, ikirango cy’ababyeyi n’uruhinja cyageze ku gipimo cya 38% cyo guhinduranya kuri interineti binyuze mu ngendo z’imodoka zamamaza zigendanwa, zunganirwa n’ibicuruzwa biri mu bubiko bwa roadshow coupons. Iyi mibare ikubye inshuro 2,7 iyamamaza gakondo hanze.

Icyatsi kibisi Itumanaho: kuva uburyo bwo gukoresha cyane kugeza iterambere rirambye

Mu rwego rwo kutabogama kwa karubone, ibinyabiziga bigendanwa bya LED byerekana ibyiza bidasanzwe by’ibidukikije. Sisitemu yo kuzigama ingufu zitanga ingufu, ifatanije na ecran ya P3.91 ifite ingufu nkeya, irashobora kugera kumikorere yicyatsi mumasaha 12 kumunsi, kugabanya ibyuka bihumanya ikirere 60% ugereranije no kwamamaza hanze.

Ibiranga ibidukikije ntabwo bihuza gusa nubuyobozi bwa politiki ahubwo binakora nkigikoresho gikomeye cyo gutandukanya ibicuruzwa. Bitewe n’ingamba z’Ubushinwa "Ubuziranenge Bwiza Bwiza", biteganijwe ko igipimo cy’ibikoresho byo kwamamaza amashanyarazi bitanga amashanyarazi bizagera kuri 31% mu 2025. Ikwirakwizwa ry’imodoka zikoresha amashanyarazi akomoka ku mirasire y'izuba mu cyiciro cya LED igendanwa ryemerera kwimuka mu buryo bworoshye nyuma y’ibikorwa binini, birinda gutakaza umutungo ujyanye n’ibikorwa gakondo bihamye.

Ejo hazaza haraho: kuva abatwara amatangazo kugeza ubwenge bwimijyi

Iyo ijoro rigeze, ecran ya ecran ya LED igendanwa igenda izamuka buhoro buhoro hanyuma ihinduranya urubuga rwo gutangaza amakuru yihutirwa yo mumijyi, yerekana uko umuhanda umeze ndetse n’imihindagurikire y’ikirere mu gihe gikwiye. Iyi mikorere myinshi ikora itwara ecran ya mobile igendanwa irenze iyamamaza ryoroheje kandi ihinduka igice cyingenzi cyumujyi wubwenge.

Guhagarara mugihe cya 2025, LED yimodoka ya ecran igendanwa itwara inganda zamamaza hanze kugirango zive mu "kugura umwanya" zihinduka "gupiganira ibitekerezo." Iyo ikoranabuhanga, guhanga, hamwe no kuramba bihujwe cyane, ibi birori bya digitale ya digitale ntabwo ikora nka moteri yikirenga yo gutumanaho ibicuruzwa gusa ahubwo izahinduka ikimenyetso cyerekana umuco wo mumijyi, yandika ibice bitinyutse mubucuruzi buzaza.